Malaysia, nestled in a corner of South East Asia which is almost over crowded with tourist hotspots has long fallen by the wayside compared to massively popular destinations like Thailand and Vietnam, but after a big push to capture holiday maker’s dollars, the country which is spread generously over a Peninsula and an island is fast becoming a popular holiday choice for Brits looking for a heady mix of gorgeous beaches, warm temperatures, fascinating culture and delicious food.
Success doesn’t happen overnight, and Malaysia, being a long-haul destination for the UK will probably never achieve the rabid popularity surrounding much closer, more culturally similar destinations like Spain or Greece, but there are shifts going on in the travel market that have lead to the country’s fairly rapid ascension in popularity.
Here are some of the reasons why Malaysia is becoming an a prime getaway for Brits;
Global Events
Hosting global events, no matter what the subject matter are a great way to get eyes on your country, global media will distribute stories around the globe, each one not only publicizing the event itself but also the country in which
it’s hosted. In recent years Malaysia has played host to;
· The international shoe festival
· The Malaysia contemporary art festival
· A Luxury Watch Exhibition
· CIMB Asia Pacific Golf Tournament
· The Formula 1 Malaysian Grand Prix (this has been running since 1998)
Uncertainty in Europe
The entire economy in Europe is incredibly unstable, countries like Greece, Portugal, Spain and Italy are all battling a bad reputation associated with the ailing global financial situation. While such crises often result in lower prices for tourists, an element of risk is often involved as public disdain towards the government can boil over in protests and riots.
Although the entire world is affected by the recession, Malaysia, like close neighbour China has been prospering of late and boasts a very stable economy making it a safe choice for Brits. The country is also very politically stable and free from conflict, making it a great choice for families.
Successful Neighbours
Often destinations benefit from the success of their close neighbours, and this is certainly the case with Malaysia. Nearby Singapore has been steadily attracting more tourists over the past year, and is becoming renowned as real party town, thanks in part to the publicity generated around the recently instated Formula One night around the city streets.
As a result of this alongside other developments like the opening of the Marina Bay Sands, Singapore has drawn in visitors to Malaysia, not just from the UK, but from wealthy pockets in nearby countries like China, Australia, New Zealand and even Indonesia.
Marketing
One of the best ways to win British hearts to integrate yourselves into their culture, which is exactly what the Malaysian tourist board have done in their link up with Cardiff city football club. Ties however go way beyond mere sponsorship. Cardiff City are also engaging in educational work in the country and helping to raise the profile of football among Malaysian youths.
Availability/Accessibility
An obvious prerequisite for the tourism flood gates opening is the physical availability of and accessibility to the country. More and more tour operators, both luxury and mainstream, are offering Malaysia as a destination, and as part of an overall package including flights, hotels and food.
Those only looking to book flights are also in a better position than ever with some cheap deals on offer making the country incredibly accessible.
Unique Appeal
Of course Malaysia isn’t just gaining popularity by accident, or by artificial techniques, the country itself holds massive appeal; a heady blend of ultra-modern architecture and traditional customs that culminate in a colourful, vibrant and unforgettable experience.
The Petronas towers dominate the Kuala Lumpur skyline on one side of the country, while on the other, side Orang-utans preside in the grasslands and trees of Borneo. Dotted around are numerous unspoilt dessert islands.